Placing a Dollar Value on a Facebook Fan

As noted in Monday’s Dashboard summary of the week’s small-business news, a social media promotion firm, Syncapse, has published a report that states the typical worth of a Facebook fan is $174.17. Looking for further information about the estimation and its potential impact on a small-business owner’s social media expenditure, we reached out to the company’s chief executive, Michael Scissons, and had the following dialog, that has been edited in addition to condensed.
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